Full results

So, my campaign is over. I spent a lot less, and yes, I can swing elections for peanuts. I spent $520 last time, and that reached roughly 40,000 people. This time, I took a new approach and aimed for video views rather than engagement with the Ads, but I think it's fair to include my covers album as part of the campaign. - This time - broad overview. I spent money I didn't have on these. I owe Facebook $112.08. They extend me a line of credit because I advertise consistently, and that's something that I utilise in situations like this where I'm cash-poor, but asset-rich. But yes, only up to $100. Which was more than enough, as we shall see. 🌿 $112.08 on 9 Ads over 60 days - first Ad (the piano doodles) was August 3, and the final one was October 12. I was out of money by October 13, so I was well ahead of that technicality. Sandra reminded me last time, but I'm very aware of such things. I went to a good Intermediate, and my Dad was a Progressive so citizenship was something that he felt was important. Weed was the first referendum that made me feel like tipping the scales, though I was sorely tempted with the flag one. I hated Red Peak, and I blame the Welly elite for that. WTF? I chose the Koru: it was a totally valid flag, even if it wasn't the All Blacks one that the entire country wanted. NZ Rugby owns that trademark. I followed that debate very closely, and I respect that. 👍 - Reach 9,399 Post engagements 6,564 Link clicks (ie albums, dakumentary) 67 ThruPlays 6,283 - Some of this campaign was Australasian, so the numbers are partially inflated by that. Here's the ads. - Blame It On The Poor Reach 854 ThruPlays 415 $12.69 spent of a potential $28. This was when I ran out of bread. Key demographic - men aged over 65+ = 20-25%. - The Dakumentary Reach 562 Post Engagements 170 - this is larger than the link clicks, so that could also be people saying 'see less' I wasn't targeting any specific political parties with these advertisements, as I found the challenge of conducting a political campaign without applying for political advertising a fun challenge and it inspired my guerilla tactics. Key demographic - women aged 18-24 = 35%. ⚧️ - The Avocados Reach 928 ThruPlays 140 $5.97 of a possible $28. Facebook caught on quickly that this was a political Ad, though it wasn't for my own party. 🌿 Key demographic - women aged 18-24, roughly 17%. FB hasn't counted non-binary for these. - Choosing The List Rankings Reach 3,568 ThruPlays 1366 $35.29 of a possible $48. This was when I ran out of money. Locations 🔥⚧️ Auckland Region 1210 - I pivoted to NZ for the last few days, but this is default for most of my ads. Canterbury 521 Wellington 334 Queensland 230 Largest demographic - Men aged 65+, roughly 15%. It skewed older, but that's not a trend; there's a wide variety. - Coalition of Delusion Reach 1,891 ThruPlays 304 Locations Auckland 408 Waikato 228 Canterbury 225 Bay of Plenty 189 Key demographic = Eugenie. 😂 Women aged 55-64, 22%. $10.23 of a potential $63. I wanted as many people as possible to see it while I was debating with the admins, so I decided to boost the spend, but then they decided to uphold their decision. I disagree re: sexual context, and I think most people realised that they weren't the leaders but alternates. 👍 - Oh, The Hills Have Been Heavy Reach 391 Post engagements 48 $11.90. - Amanda happens to NZ classic hits Reach 1,698 Link clicks 46 $11.90 key demographic - Men 55-64. 20-25% - it's a graph, not granular. Why is FB hiding those stats? - Amanda's piano doodles - you should have bought this, listeners. I wanted that bread for this. 🏳️‍⚧️ Reach 717 Post engagements 123 key demographic ($7, that was good value for money): Women 18-24, Women 65+ around 10% each. I haven't tweaked the demos like I was for Weeded Out as I've been busy with other things and that sort-of care isn't always necessary, though I was quite fussy about Choosing The List Rankings and where I felt it should reach people. It was a slightly craven move to promote in Aussie, but the Mozzie community is huge. $12 - Any further questions, doubters? See, Chloe's not my key demo; she's the same age, so that's why we're similar.