About the Ads

I watched them now that the preliminary results are in. I think I targeted everyone around equally, and that's why it's obvious who I voted for: the people who I didn't make fun of! 👍🤣 I still love the Press Hui one, though it wasn't intended to suggest that people should vote for National. While the List Rankings is the pro-Labour ad. Re: the avocados -- it made me laugh, and I was surprised at how effective my crude animating tools were: one of my learnings from the A.M. films was how much humans are predisposed to project meaning onto the soundscape of films. Here's a good example: https://www.davidbordwell.net/blog/2007/06/29/christian-bale-picks-up-a-rail/ The vocoder effects help with that too, though it mangled the dialogue slightly; that was a crude example: when I was working with my brother, it was Pro Tools with every pirated plugin that we could find, so it would have been a lot better. But it's still funny. I think it was a lot slicker than any of the attack ads I saw on TV. Budget-wise, I'd say they cost maybe $50 or $60 to produce all five sketches, but if you factor in the R&D time then it's probably a few hundred.