The rationale for a Beatles streaming service

Right now, the tracks are making minimal amounts on Spotify or YouTube or Apple Music. A lot of people are into the whole Beatles universe, so having all of those things available in one place is probably worth a few million subscribers. I gather that the Anthology was something of a loss leader, so it's these future films which are seen as a way to continue exploiting the songs yourselves, as well as drive the company into the 2030's and beyond. Disney might be angry, but Get Back isn't necessary. I'm saying that the music will be worth more, and the videos about the same. Spreading out from the band's stuff alone into the cool records and films that you produced will attract new fans to the Beatles brand. People say that you were leaders of the 1960's counterculture. That's hip again.