The Dakumentary: stats

Well, AMPP got taken down for copyright violations during the campaign for S01E04, so I can't provide those figures for the first four episodes, but they're of a kind with these figures: I said that it's a small audience of a few hundred people. S01E05 - Tohunga Suppression Act = 4,202 Reach and 736 ThruPlays (15 seconds). S01E06 - The Big Smoke = 2,601 Reach and 436 ThruPlays. S01E07 - Three Sad Waltzes = 3,164 Reach and 405 ThruPlays. S01E08 - The War Continues = 3,305 Reach and 527 ThruPlays. S01E09 - Another History Lesson = 2,349 Reach and 368 ThruPlays. Slimeon cartoons = 1,822 Reach and 445 Post engagements. S01E10 - Backstories = 639 Reach and 33 link clicks. Ran out of money! S02E01 - Waitangi Weekend = 2,257 Reach and 356 ThruPlays.

S02E02 - Wellington Pasifika Festival = 1,691 Reach and 72 link clicks.

S03E01 - Election 2023 = 1586 Reach and 61 link clicks.

Knobz chant = 4,339 Reach and 1,008 ThruPlays

S03E02 - A New World. 1,392 Reach and 209 ThruPlays. ($9.28 out of $20).

All the ads are $20 or $25, except for S01E05. That was a $50 ad. Didn't spend all my money on that Slimeon ad ($10.55 of $12), so that's probably one of the big hits. The trolls are definitely noticing the Knobz chant as well, so I'm hoping to ride that and make it a meme.

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Edit: S01E05 was a $50 ad, but I only spent $25.

The message is that Facebook can generate results for a long video. Like, imagine if Chlöe had spent like $500 on the ads as well... she still could re: S01E02!