J Day 2022 - marketing stats
- Amanda Riddell
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- Jul 25, 2023
- 1 min read
NZ only, though I probably should have advertised in California too -- that's the one area that I haven't really tried to push into.
I sorta figured the States was too large a market, plus I found that my NZ audience was full of non-white people, so I doubled down on those things rather than my teenage dreams of US success.
Reach 2,788
Link clicks 440 ($0.05 per click).
53.6% women
46.4% men
Locations
Auckland region 684
Waikato 351
Canterbury 280
Bay of Plenty 264
Wellington 227
The long and short of it is that I may have mildly embarrassed RNZ internally, and within the media, but the average Kiwi never saw any of those films. 👍 If they'd hated my Ads, I'm sure they would have discussed them with me, but as a temp I was fairly free to be me, and I was fairly sure my co-workers were watching along.