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J Day 2022 - marketing stats

Writer: Amanda Riddell
Amanda Riddell
Jul 25, 2023
1 min read

NZ only, though I probably should have advertised in California too -- that's the one area that I haven't really tried to push into. I sorta figured the States was too large a market, plus I found that my NZ audience was full of non-white people, so I doubled down on those things rather than my teenage dreams of US success. Reach 2,788 Link clicks 440 ($0.05 per click). 53.6% women 46.4% men Locations Auckland region 684 Waikato 351 Canterbury 280 Bay of Plenty 264 Wellington 227

 
 
 

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1 Comment

Amanda Riddell
Amanda Riddell
Jul 25, 2023

The long and short of it is that I may have mildly embarrassed RNZ internally, and within the media, but the average Kiwi never saw any of those films. 👍 If they'd hated my Ads, I'm sure they would have discussed them with me, but as a temp I was fairly free to be me, and I was fairly sure my co-workers were watching along.

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