'how did you reach so many for so little?'

The common wisdom in PR and communications is that videos are the best format, as evinced by Jacinda's fireside chats, but my strategy is lots of variety. There's films, concerts, songs, music videos, album demos, readings, motion comics, satirical cartoons. Both in the pirate stream and in the actual ads. We screened our first non-AMPP feature film this year when we screened Gaza: How To Survive A Warzone, and it reached around 1000 people. It could be a growth part of the business, if people have favourite films (ie Druglawed) that they want aired again. Zero BSA complaints happened, and my defence was that I knew it was a snuff film, but the journalistic content outweighed the sensationalism. - We're conveying the message through a lot of different formats: some people love the 420 rants and the open letter rants, while others like the motion comics or music videos. Didn't want to do a drag page, though the live videos are often good. - A picture can reach a bucketload more people than a video. The point is that the page is an ongoing narrative that people dip in and out of. Hence why I call it a soap opera. That's what it is, in the original sense.