top of page

Building a career

  • Writer: Amanda Riddell
    Amanda Riddell
  • Mar 1
  • 2 min read

For better or worse, one of the problems with building a career in NZ is that most art is heavily dependent on state subsidies, and the pathways to get those funds are largely privileging a certain path to success. Though I won a few prizes as a musician, most of my path has been so indie and niche that it's not really captured by CNZ grants. My lazy approach to scheduling means that I seldom apply for funding, and the projects typically take years to complete, which also isn't ideal from a state subsidy viewpoint. The Dakumentary has definitely made me a lightning rod for controversy, but it also had the effect of shoving some of my best films in the faces of the old pros. - Most of my success has been in social media - yes, YouTube is one as well - rather than radio plays or Spotify streams. My brother had a genuine hit with Know, but the Ad of The Knight on My Couch was only a turntable hit. However, running that full-length Ad of Portrait of a Knight on social media in early 2020, or whenever it was, was a total success. A few thousand eyeballs, and that was when nobody had seen the film. About 5 people bought the VOD copy in the 2018 release. In hindsight, the trailer was too good. The giggle spots had a bit of mystery to them, while my theory is tons of people checked out the trailer, which was a full rendition of 'Tis You set to a montage, but then either thought that was the film or didn't buy it. The cast album has done well internationally, but it's a small industry. 10,000 plays or so, and that's a chunky proportion of the musicals community. - Then there's the controversy over These Words Are Meant For Someone. A lot of people apparently found my movie shocking and disturbing, but it's all their imaginations: the pictures are just prompts. It's hardly a sex manual, unlike the new piece. That was a commission, though, and I'd rather work for commission than have deadlines. As a film composer, I relish deadlines and working on it with the director; if people are tentative, then pay me bit by bit so that it's easier to fire me and recoup the costs.


- Despite being unemployed, I did pick up other skills that are valuable. Editing is the thing I'm most comfortable doing for a job, as it doesn't end up perverting my creativity the way that making ads would. I'm 50-50 on becoming a proper journalist. I'd say the trans doco is another test to see if I'd be into doing that.

 
 

Recent Posts

See All
Suspension of disbelief

Until the recent age of identity-based themes, it was part of the bargain of plays or films that they might present views that the...

 
 
To VUW hipsters

No, I'm not joining you. I hate academia and think your lives aren't better than mine. I don't need a PhD to be a great composer, and it...

 
 
bottom of page