top of page
Search

AMPP Season 1: marketing stats

  • Writer: Amanda Riddell
    Amanda Riddell
  • May 13, 2025
  • 1 min read

AMPP - S01E01 - Hīkoi mō Te Tiriti/Transgender Awareness Week 1,019 ThruPlays 5,337 Reach 9,243 Views 38.9% women, 61.1% men (wasn't finessing this .. presume the audience is older and male). $48.91 spent AMPP - S01E02 - Limbo Week 657 ThruPlays 3,397 Reach 6,175 Views $29.35 spent AMPP - S01E03 - Scrutiny Week 48 Link Clicks 1,154 Reach 1,138 Views $19.85 spent AMPP - S01E04 - Another Sitting Week 229 ThruPlays 1,564 Reach 1,784 Views $11.49 spent AMPP - S01E05 - Happy Holidays (still running) 517 ThruPlays 2,922 Reach 4,609 Views. $24.73 spent - The Perfumed Garden demo 600 ThruPlays 3,493 Reach 4,656 Views $24.98 spent Younger Than Springtime reissue 29 Link Clicks 1,554 Reach 1,458 Views $11.26 spent $170.57 total spend. I realise I'm giving my money away to Facebook, but lots of people use it on their phones, and the ads give me access.

Recent Posts

See All
Quips

People keep focussing on the theatre part of musicals; let's focus on the music. - Scores that are as good as the old warhorses. An expectation that actors and singers should know a thing or two abo

 
 
 
When did voices get worse?

When reading music became a default. In Italy and Spain, it isn't. Until after World War II, opera was usually in the language of the country it was done in, rather than surtitles. As a result, peopl

 
 
 
Reclaiming the minor second

That's an interesting analysis of The Perfumed Garden. It's actually a slightly different minor second. k-Ni (Kumudvatī). It's a bit flatter than the equal tempered note, so it sounds loving. Think

 
 
 

1 Comment

Amanda Riddell
Amanda Riddell
May 13, 2025

I obsessed over microtargeting when I was young, but now I let Facebook's advantage audience tool decide who sees the videos. As most AMPP videos are political advertising, that's the audience which generally sees the webseries.

Edited
Like
bottom of page