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AMPP Season 1: marketing stats

  • Writer: Amanda Riddell
    Amanda Riddell
  • May 13, 2025
  • 1 min read

AMPP - S01E01 - Hīkoi mō Te Tiriti/Transgender Awareness Week 1,019 ThruPlays 5,337 Reach 9,243 Views 38.9% women, 61.1% men (wasn't finessing this .. presume the audience is older and male). $48.91 spent AMPP - S01E02 - Limbo Week 657 ThruPlays 3,397 Reach 6,175 Views $29.35 spent AMPP - S01E03 - Scrutiny Week 48 Link Clicks 1,154 Reach 1,138 Views $19.85 spent AMPP - S01E04 - Another Sitting Week 229 ThruPlays 1,564 Reach 1,784 Views $11.49 spent AMPP - S01E05 - Happy Holidays (still running) 517 ThruPlays 2,922 Reach 4,609 Views. $24.73 spent - The Perfumed Garden demo 600 ThruPlays 3,493 Reach 4,656 Views $24.98 spent Younger Than Springtime reissue 29 Link Clicks 1,554 Reach 1,458 Views $11.26 spent $170.57 total spend. I realise I'm giving my money away to Facebook, but lots of people use it on their phones, and the ads give me access.

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1 Comment

Amanda Riddell
Amanda Riddell
May 13, 2025

I obsessed over microtargeting when I was young, but now I let Facebook's advantage audience tool decide who sees the videos. As most AMPP videos are political advertising, that's the audience which generally sees the webseries.

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